First impressions

are always crucial and invariably the first experience of any brand is graphical whether it be your logo, letterhead, brochure, e-shot, newsletter or website.

To maximise the impact of this first impression all the graphic elements of a brand need to work together. This requires more than a clever logo, intelligent strap line and relevant colours. It should include a considered tone of voice in all copy, a consistent use of tailored imagery and memorable treatment in all print and media. Amanda Wright, our director in charge of all things graphic, has been maximising those first impressions for over 20 years.