Welcome Kathryn!

We’re chuffed to announce that we’ve a new Yoyo! Associate Director Kathryn Middleton brings a wealth of Marketing and Strategic experience, plus a huge dose of smart thinking to the team. Kathryn has worked in academic publishing, global metals consulting, multi-channel retail, FMCG and SAAS. Like the rest of the team she has a fascination and […]

Director Amanda appointed as Leap board member

“New board members will help us improve the lives of local residents” We are pleased to announce that Yellow Yoyo Director Amanda has recently been appointed as a Board member for Leap, which is the brand name of the Bucks & MK Sport and Activity Partnership. Working with key stakeholders, including Sport England, Leap embraces innovative and […]

Alibaba – the real genie for New Retail?

Yesterday renewed my faith in common sense prevailing. I have long been a very keen advocate for the changes retail has to make to embrace the vast opportunities that new technologies and new attitudes present. Not only in a theoretical sense but practically too, ever since I co-authored, with my old friend Andy Morrey, the […]

Amazon. Well and truly in their Prime

The world of demand and supply (and yes, that’s the way it is now) is changing incredibly fast. One of our speciality markets, retail, is undergoing nothing short of a revolution in every aspect of the industry. Evidence of that is happening every day. We’re seeing famous old brands dying and many others desperately seeking […]

What’s actually for sale?

Sort it out in a Productisation Workshop… Wouldn’t it be just the best use of a morning if you were to group your top-team together in a room, and have us shake your solutions-tree, and just watch what drops out? The best outcome would be that by lunchtime you’d know and be able to present exactly […]

Bad news is not necessarily the right news…

I was reading an article in Retail Week (a publication I like and read online every day) this morning about one of my favourite businesses, Amazon. The headline read ‘Amazon swings axe on hundreds of head office jobs’. This headline obviously worked on me, because I read the article, intrigued that one of the world’s […]

19th century attitude to 21st century ‘new normal’

This week Amazon Go finally opened its doors to the public, after 4 years of development and over a year of testing with its staff. The reaction to the concept on social media would appear to be mixed – with many an outcry in relation to the reduction in social interaction and employment that it will […]

Increasing local engagement for Hillier Hopkins

We’re delighted to announce that we have recently been appointed by Chartered Accountants, Hillier Hopkins, to help them with Brand Reach and Local Engagement in Milton Keynes. Hillier Hopkins provide advice and support to individuals and businesses ranging from small family enterprises to large international corporations. They are one of the region’s leading independent firms, […]

Poster Girls

“The story of women in 20th century graphic design has been criminally neglected…” says David Bownes, curator at the London Transport Museum. “…It would be tremendous if they could receive the same acknowledgement as their famous, male counterparts.” This is the idea behind the current poster exhibition at London Transport Museum, which celebrates the work […]

Elon Musk. The new Steve Jobs

Because of the nature of a lot of our work we do here at Yellow Yoyo, we spend a great deal of time thinking about what the future holds in store for our clients. We’re paid to predict what their customers are going to want and need in years to come. We’ve become very good […]