Today’s a landmark one for our clients TIMA, who this morning announced their partnership with global media giant Reuters. Together Reuters and TIMA will offer unrivalled Location Services for breaking news and events.
We’ve been delighted to have helped mastermind, on behalf of TIMA, the design elements of the co-branding exercise. This includes the design of the joint brand logotype, promotional items, advisories and the co-brand area of TIMA’s website.
Created in response to the increased demand for live content in a shifting media landscape, the new service will form a vast news and editorial network providing every aspect of newsgathering facilities and support services. It will combine invaluable local knowledge with strategically placed broadcast and satellite resources in regional hubs. The service will launch at the 87th Academy Awards ceremony on 22nd February 2015, where live positions overlooking the red carpet will be provided to clients.
This from Alla Salehian, CEO of TIMA:
“International news stories today have more impact beyond their borders than ever before. Alongside this, there are an increasing number of TV channels across the world and a growing appetite for online video content. The result is a huge demand for live international video news and analysis 24-hours a day. Reuters-TIMA Location Services is uniquely equipped to support this trend in a way that is both affordable and of high quality.”
We’re delighted to have been with TIMA since the brand’s inception in early 2012. This alliance will further cement their sector position.