Looks like a doll. Dances like a demon.

I just love this – the English National Ballet brand statement and new branding and wanted to share it with you…

We danced before language and this our promise.  Through our art we will tell your story.  We will dance the times you fell in love.  We will dance your dreams and your fears.  We will dance your death.  Our suspended moments, grand glories, kaleidoscopic whirlings, rats, swans, firebirds, heroes, heroines and tracing of psyche are your mirror.  We are not dolls.  We are artists, young and hungry.  At war with gravity to capture poetry from air.  We do not exist to embalm traditions.  We exist to cherish them and then create more.  We leap and grasp for the new.  We are for everyone.  Watch ballet and you are not rich or poor.  Cultured or barbarian.  Brain or brawn.  You are human.  Full of lust and adventure.  We are yours and we are you.