We were delighted to be selected earlier this year to refresh the brand logotype for MK Business Leaders Partnership, and this week sees its unveiling, supported by new look collateral and digital presence.
The not-for-profit organisation is made up of 60 members, selected by invitation and recognised by the partnership as those ‘who have demonstrated, through a senior role and their visible links with other organisations, an interest in contributing to and promoting the interests of the wider business community in Milton Keynes.’
The confident new look, warmly received by MKBLP members, places the organisation firmly at the centre of the city through its strong portrayal of leadership, influence and dynamic, forward thinking attitude.
Alongside the brand identity, we were responsible for all collateral design, including business cards, letterhead, folder, info sheet, membership form and the quarterly newsletter. The organisation’s website has also been restyled and rebranded by Yellow Yoyo.
“We were delighted to be asked to rebrand an organisation so central to the Milton Keynes business community and were keen to ensure that it points with confidence and no apology, to its roots and purpose here in MK.” Amanda Wright, Yellow Yoyo Creative Director.
Philip Smith MBE, Chair of the Partnership had this to say about working with us:
“We are very pleased with the result and thoroughly enjoyed the process. This strong new identity sets us up perfectly for Milton Keynes’ ongoing success story. Great work Yellow Yoyo.”
We’ll be adding updates with photographs of printed items, which are due to arrive shortly.