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Director Amanda appointed as Leap board member

“New board members will help us improve the lives of local residents” We are pleased to announce that Yellow Yoyo Director Amanda has recently been appointed as a Board member for Leap, which is the brand name of the Bucks & MK Sport and Activity Partnership. Working with key stakeholders, including Sport England, Leap embraces innovative and […]

We’re 20!

This May we’re delighted, if a little shocked, to find ourselves having notched up 20 years. We’re celebrating two decades spent with a copious amount of great clients, some of whom we’re delighted to say we still work with. We’ve joined many amazing teams to support businesses, bought umpteen projects to life, collaborated with super-talented […]

Alibaba – the real genie for New Retail?

Yesterday renewed my faith in common sense prevailing. I have long been a very keen advocate for the changes retail has to make to embrace the vast opportunities that new technologies and new attitudes present. Not only in a theoretical sense but practically too, ever since I co-authored, with my old friend Andy Morrey, the […]

Amazon. Well and truly in their Prime

The world of demand and supply (and yes, that’s the way it is now) is changing incredibly fast. One of our speciality markets, retail, is undergoing nothing short of a revolution in every aspect of the industry. Evidence of that is happening every day. We’re seeing famous old brands dying and many others desperately seeking […]

Brand logotype for Any Colour You Want

We were approached recently by an old contact, Andy Morrey, with whom we worked to deliver Argos’  multichannel strategy back in the early 2000s.  Andy had plans to launch a new venture and was seeking both brand advice and also a logotype for his new Ecosystem business. Effectively Any Colour You Want takes the legal […]

What’s actually for sale?

Sort it out in a Productisation Workshop… Wouldn’t it be just the best use of a morning if you were to group your top-team together in a room, and have us shake your solutions-tree, and just watch what drops out? The best outcome would be that by lunchtime you’d know and be able to present exactly […]

Bad news is not necessarily the right news…

I was reading an article in Retail Week (a publication I like and read online every day) this morning about one of my favourite businesses, Amazon. The headline read ‘Amazon swings axe on hundreds of head office jobs’. This headline obviously worked on me, because I read the article, intrigued that one of the world’s […]

19th century attitude to 21st century ‘new normal’

This week Amazon Go finally opened its doors to the public, after 4 years of development and over a year of testing with its staff. The reaction to the concept on social media would appear to be mixed – with many an outcry in relation to the reduction in social interaction and employment that it will […]

MPSL Gas turns up the heat…

MPSL Emergency Services came to us at the end of October 2017, asking for our assistance in establishing MPSL Gas as a sub-brand to their existing business. By the beginning of December we’d not only created a logotype based on the colours of the existing brand’s identity, but also designed and built a website to […]