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MyMiltonKeynes – building a clear strategy and new look for Milton Keynes BID

Formerly known as AmazingCMK, the Milton Keynes Business Improvement District has this week transformed into MyMiltonKeynes. The journey began last year, when we were asked by the BID team to help develop clarity with regard to their brand, personality and values, so that they could more clearly describe what they stood for. Working collaboratively with […]

Vanarama rebrands as Manarama in life-saving partnership with National League

Our client Vanarama once more steps up… The National League has chosen leading men’s health charity Prostate Cancer UK as its first ever official charity partner, to unite in the fight against the UK’s most prevalent male cancer…  In a first for English football a national football league will change its branding mid-season. Vanarama, the title sponsor […]

Raising the roof at this year’s MK Proms

We’ll be vocally limbering up in readiness for the MK Proms this coming Sunday afternoon, 9 September. Always a fantastic event, it’s this year to be held safely undercover in MK Theatre, from 3-5pm.  The programme offers a similar menu of familiar and much-loved music to previous years, many numbers feature the hugely talented soprano, Ellie Laugharne. Highlights […]

Rebrand for Geoffrey Leaver

What a fantastic way to kick off September! We’re delighted to be able to finally reveal the brand identity that we’ve been creating with the team at Geoffrey Leaver Solicitors since the middle of last year, after spending time helping them redevelop their brand strategy. Reflected throughout both strategy and supporting collateral is the importance […]

Welcome Kathryn!

We’re chuffed to announce that we’ve a new Yoyo! Associate Director Kathryn Middleton brings a wealth of Marketing and Strategic experience, plus a huge dose of smart thinking to the team. Kathryn has worked in academic publishing, global metals consulting, multi-channel retail, FMCG and SAAS. Like the rest of the team she has a fascination and […]

Director Amanda appointed as Leap board member

“New board members will help us improve the lives of local residents” We are pleased to announce that Yellow Yoyo Director Amanda has recently been appointed as a Board member for Leap, which is the brand name of the Bucks & MK Sport and Activity Partnership. Working with key stakeholders, including Sport England, Leap embraces innovative and […]

We’re 20!

This May we’re delighted, if a little shocked, to find ourselves having notched up 20 years. We’re celebrating two decades spent with a copious amount of great clients, some of whom we’re delighted to say we still work with. We’ve joined many amazing teams to support businesses, bought umpteen projects to life, collaborated with super-talented […]

Alibaba – the real genie for New Retail?

Yesterday renewed my faith in common sense prevailing. I have long been a very keen advocate for the changes retail has to make to embrace the vast opportunities that new technologies and new attitudes present. Not only in a theoretical sense but practically too, ever since I co-authored, with my old friend Andy Morrey, the […]

Amazon. Well and truly in their Prime

The world of demand and supply (and yes, that’s the way it is now) is changing incredibly fast. One of our speciality markets, retail, is undergoing nothing short of a revolution in every aspect of the industry. Evidence of that is happening every day. We’re seeing famous old brands dying and many others desperately seeking […]