We’re delighted to unveil the newly designed logotype for insight software specialists, Illuminis. We’ve been working together since late last year, helping to bring Clarity and Control to their brand.
This chosen solution was selected from a series of concepts that paid some homage to their original logotype, shown above on page 3. The result is a clean, fresh treatment that illustrates the insight and clarity that Illuminis bring their clients.
Illuminis Directors Moira and Paul North have this to say…
“Our data insight software has very few competitors in the SME space. Our customers love it and are happy to say so, but we struggled to find a brand and marketing strategy which enabled us to communicate just how powerful this software is, in particular to manufacturers and distributors.
In the 3 years we have been in operation we have approached – and paid considerable sums to – numerous design/strategy companies for their help. Not one of them ‘got it’. That is, until we met Yellow Yoyo.
Right from our first meeting we were frankly bowled over by how insightful and knowledgeable they are as a team. They have crafted a fresh new look for our brand and are working with us on an entirely fresh brand strategy, such that we are now completely confident of growing the business at the ambitious pace which we have set for ourselves.
We don’t see Yellow Yoyo as our supplier, they are an integral part of our team and we are moving forward together in what feels like a real partnership. We can’t wait to see where they’re going to take us!”
We’re looking forward to continuing with Illuminis on their journey. What nice, super-talented people.