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YellowYoyo’s design of the website for Vanarama.co.uk, launched in December 2013, was just one step in the rebranding process for Autorama. Sister sites for Pickup Trucks Direct and Autorama Group were to follow.
The new Vanarama site, reflects Vanarama’s 5* service proposition and follows extensive research on the customer, along with focus groups to ascertain their buying needs. The site also features new functionality such as a vehicle comparator, running costs calculator and 360º videos.
Not only is the site simple, clean and easy to use, it’s also truly responsive, crucial due to the fact that most site visitors will be doing so from a mobile device. We worked closely with Evolution, Autorama’s web developers, to ensure that the site, wherever viewed, was true to the brand. We’re proud of how well it reflects their dynamic business.
Please visit Autorama’s website here
“I’ve been working Yellow Yoyo since July 2013. In that time they’ve helped me rebrand the business and establish a new design for our responsive website.
The best part of working with Yellow Yoyo on this project is that they’ve really taken the time to understand our business and the results have been excellent. They know that building a brand is much more than just a logo or a colour palette, its about everything we do, our tone of voice, our service levels and they really care about what they do, which is important.” Andy Alderson Managing Director Autorama Group