canon & the red cross events

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Canon UK & Europe_Brand to Life

Every year Canon sponsors an exhibition and production of a book sold to raise funds for the Red Cross.

The Other Side of Football took place at the London Eye. The brief was to create an eye catching and impactful exhibition featuring the images taken by Football celebrities. The photographs reflected their view of the ‘other’ side of the sport – family, behind the scenes, their influences etc. Yellow Yoyo were responsible for all aspects of the production including design, planning, permissions, sub contractor sourcing, tender management and supervision, liaison with London Eye and overall budget control.

The star-studded launch party and auction of images (also designed and managed by Yellow Yoyo) was held at the Marquee Club in Leicester Square

The Other Side of Fashion

Following the success of The Other Side of Football, the brief was to design a similar exhibition but this time focusing on the world of fashion. The show was held at Selfridges in Oxford Street, London in the Ultralounge exhibition space. This coincided with Selfridges’ own Street Style storewide theme.

The Other Side of Fashion exhibition included a catwalk to host daily fashion shows arranged by Selfridges, whilst also including a photographer’s studio allowing visitors to the exhibition to be made up, dressed and photographed.

Yellow Yoyo were responsible for all aspects of the production, including design, planning, permissions, sub contractor sourcing, tender management and supervision, liaison with Selfridges, budget control.

“They do a fantastic job and are a pleasure to work with.” Cyprian Da Costa European Brand Communications Director Canon Europe