canon UK & europe corporate spaces
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Yellow Yoyo was approached by Canon, following the success of the Other Side of Football Red Cross project, to provide an integrated and inspiring ‘brand to life’ environment throughout the public areas of Stockley Park HQ and all other offices in Europe.
Canon wished to consolidate all rules and regulations with regard to the implementation of their brand and its constituent elements across their headquarters building estate throughout Europe.
The project dealt with all elements of the brand including brand placement, use of brand straplines, signage, promotional banners, environmental graphics, use of photography, environmental finishes and lighting. Yellow Yoyo established a ‘kit of parts’ approach, and, working with Canon’s assets, partners and heritage, were able to bring the brand to life for employees and visitors alike.
Canon UK also embraced the Brand to Life project, adding their own dimension by wishing to promote the way that the UK organisation utilised Canon equipment throughout their building.
The implementation at Canon UK therefore is a combination of the core Brand to Life project and a series of bespoke signage solutions that support the UK Living Showroom activity. The signage types were detailed in a brand guideline manual for the Canon buildings in Europe.
The strategic headquarters in Amsterdam and Canon Austria followed. The project concluded with the production of full guidelines within the Canon online corporate manual.
“They do a fantastic job and are a pleasure to work with.” Cyprian Da Costa European Brand Communications Director Canon Europe