creativedge training product repositioning
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Since forming in 2001, Creativedge Training have built extensive expertise in the design and delivery of pragmatic, high-impact learning solutions focusing on the core areas of management & leadership, personal development, communication, sales & service.
We’ve been working with them since we carried out our brand clinic in 2011, when they required strategic and design assistance to reposition their entire offer. We were able to simplify their suite of products and enable them to clearly and simply promote them to fuller effect.
The strategic realignment preempted a rebranding exercise which we completed in 2011 and encompassed logotype, collateral and website design. We have since assisted by bringing into line their online and licensing sub-brands and printed items and designing their exhibition kit.
“Before we met Yellow Yoyo we had a successful training business, with a distinct methodology of delivering our portfolio of 90 minute ‘bite-sized’ training sessions, however we felt that we needed more clarity to stand out in our extremely competitive marketplace. We asked YY to help us refine and hone our overall offering and to create a far more memorable brand and approach to our training structure.
Yellow Yoyo’s Brand Clarity strategy sessions completely focused our thinking, helping us formalise a new approach and method of describing that approach to our clients. This led to a defined brief which clearly guided us through the design process.
We thoroughly enjoyed the approach taken and are delighted with the subsequent design of our brand, collateral and website. We consider our relationship with Yellow Yoyo essential with regard to maintaining our improved position in our sector.” Mark Rose Managing Director Creativedge Training