Geoffrey Leaver Solicitors brand strategy, logotype, collateral and website design
We’re delighted to be able to finally reveal the brand identity that we’ve been creating with the team at Geoffrey Leaver Solicitors , after spending time helping them redevelop their brand strategy.
Reflected throughout both strategy and supporting collateral is the importance of ‘local’, with the business firmly evidencing its 50+ year roots as a Milton Keynes based business that works nationally. This has been further demonstrated through the use of imagery of their team on location in the city and in the insistance that those helping them deliver the project be local too.
Marketing Partner, Paula Stuart says “My brief was ‘to update the website’ but as we embarked on the project it became clear that this was a fantastic opportunity to review the whole look of the firm. I would like to say a particular thank you to Amanda Wright and the team at Yellow Yoyo, who embraced the challenge, delivered a powerful brand strategy and produced a great new look of which we are immensely proud.”
The project became a thorough overhaul of not only the strategic direction, but also every visual element of the brand, it’s tone of voice and personality. From brochures, folders and business stationery to signage and banners, website and digital design to advert styling, they did the lot. The black and white photographic style that we chose goes a long way to build on the strong visual identity, and we enjoyed working with local photographers Gill Prince and Ian Jamieson, whom we art directed for all images.
It’s always an honour to be trusted to help guide a business when it steps into waters in which it can, on occasion, feel out of its depth. We are all delighted at the finished product here and look forward to our ongoing relationship.