Milton Keynes BID brand strategy, logotype, collateral and website design
Formerly known as AmazingCMK, the Milton Keynes Business Improvement District has now transformed into MyMiltonKeynes.
The journey began last year, when we were asked by the BID team to help develop clarity with regard to their brand, personality and values, so that they could more clearly describe what they stood for.
Working collaboratively with the team we developed a name change to MyMiltonKeynes and created a new brand logotype, which now accurately reflects their organisation – one that’s inclusive, delivers positive change for MiltonKeynes and that benefits businesses and their employees, whilst helping to attract more investment and visitors to the area.
The BID specifically wanted to create a personal ownership by the business community of the city centre. The emphasis on MY is carried throughout the messaging and associated collateral evidencing clearly what the BID has achieved and with a graphic style that’s memorable. The refreshed website that we designed builds on this.
We’ll have more to show and tell soon – the BID team have many exciting things up their sleeves!
The final word must come from Melanie Beck, MyMiltonKeynes BID CEO…
“Yellow Yoyo totally blew us away!
Our new brand is one that we unanimously love and are incredibly excited by. It’s a marque we’re so proud of!”