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“My brief was ‘to update the website’ but as we embarked on the project it became clear that this was a fantastic opportunity to review the whole look of the firm, and I would like to say a particular thank you to Amanda Wright and the team at Yellow Yoyo, who embraced the challenge, delivered a powerful brand strategy and produced a great new look of which we are immensely proud.”
Paula Stuart, Marketing Partner, Geoffrey Leaver Solicitors
“Amanda Wright of Yellow Yoyo presented concepts for our new brand logotype to us today. Having wrestled with our branding challenge internally for a great deal of time, I have to admit to having very low expectations.
I could not have been more wrong – Yellow Yoyo totally blew us away!
Their work was varied, creative and all completely on-brief. Our chosen solution is one that we unanimously loved and are incredibly excited by. It’s a marque we’ll be so proud of and can’t wait to launch!” Melanie Beck, CEO, Amazing CMK
“I have been working with Amanda and the Yellow Yoyo team for the last few months. I wanted both a new website and our existing site freshened up. I had many ideas as to how I wanted the new site to look and Amanda took them all on board and gave me options to choose from.
We now have a smart new logo for the gas side of our business together with an original logo looking much sharper. Both websites are now easy to navigate and look fresh and smart.
I am very pleased with the work that has been carried out and look forward to continuing to work with Yellow Yoyo into the future” Louise Mayles, Owner, MPSL Emergency and Gas
“We are very pleased with the result and thoroughly enjoyed the process. This strong new identity sets us up perfectly for Milton Keynes’ ongoing success story. Great work Yellow Yoyo.” Dr Philip Smith MBE Chairman Milton Keynes Business Leaders Partnership
“Of all of the stages of our incredible growth, this has probably been the most bold and complex. Notwithstanding the structural and ecological improvements required to create an excellent twenty first century building, we also had to cater for an exponential growth in staff and the services and products that we offer.
I couldn’t think of a better company to work with to ensure that this happened than Yellow Yoyo, who have been instrumental in our brand’s development and with whom we have had a fantastic working relationship since 2013.
They worked very closely with us to perfect all elements of the planning and design, choice of finishes and overall look and feel. Their design and innovation, project management and support throughout this complex process was exemplary.” Andy Alderson, Founder and CEO of Vanarama
“Our data insight software has very few competitors in the SME space. Our customers love it and are happy to say so, but we struggled to find a brand and marketing strategy which enabled us to communicate just how powerful this software is, in particular to manufacturers and distributors.
In the 3 years we have been in operation we have approached – and paid considerable sums to – numerous design/strategy companies for their help. Not one of them ‘got it’. That is, until we met Yellow Yoyo.
Right from our first meeting we were frankly bowled over by how insightful and knowledgeable they are as a team. They have crafted a fresh new look for our brand and are working with us on an entirely fresh brand strategy, such that we are now completely confident of growing the business at the ambitious pace which we have set for ourselves.
We don’t see Yellow Yoyo as our supplier, they are an integral part of our team and we are moving forward together in what feels like a real partnership. We can’t wait to see where they’re going to take us!” Paul North Managing Director Illuminis Insight Software
“The impact on our business from our experience with Yellow Yoyo was immense. We were able to make a huge impact on the marketplace from day one. Our brand cut through the noise in the marketplace and stood clear with an identity that resonated, that had maturity, that said we were a serious player and that said to our clients that we had been around for many, many years, even though we were a start-up.
The best part of working with Yellow Yoyo is the personal touch that Bryan and Amanda bring to the entire process. That’s unique in this day and age. For a lot of other agencies, you just wouldn’t get that kind of personal touch. I would recommend working with Yellow Yoyo for anybody looking to launch a new brand, new company or to refresh or re-launch an existing one.” Alla Salehian CEO TIMA
“The best part of working with Yellow Yoyo is that they’ve really taken the time to understand our business and the results have been excellent. They know that building a brand is much more than just a logo or a colour palette, its about everything we do, our tone of voice, our service levels and they really care about what they do, which is important.” Andy Alderson Managing Director Autorama Group
“We were introduced to Yellow Yoyo after commissioning the re-platforming of our ecommerce website. User experience was extremely important to us and we wanted to develop a powerful interface to improve our customers’ shopping experience on all devices, with an allowance for the responsive framework that Magento offers.
We found the initial design process to be methodical and were helped by the fact we could sit with both Yellow Yoyo and the developers together, in order to ensure that there were no conflicts between website specification and proposed design elements.
Yellow Yoyo took our broad brief and narrowed it down into a clean design that carried across both desktop and mobile, they brought new ideas and suggestions to the table, introducing new elements to enhance our branding. The process was straight-forward and we achieved a great design that we were very happy with and in the planned timescale.
As a result, year to date analytics show a healthy 414% increase in mobile & tablet revenue and a mobile & tablet ecommerce conversion rate increase of 110%. Site-wide we have a YTD increase of 175% in revenue and an increased conversion rate of 65%.” Greg Ace, Director of Online Sales LBSBuilders Merchants
“Yellow Yoyo facilitated the best brand clarity process that I have ever been involved with. Their skills really showed in their ability to bring a very disparate group onto the same page and then the way they managed their own frustrations with a large group through the visual creative stage. What counts is the results; in my view the outputs were excellent.” Robert Breakwell Chief Executive at Chilterns MS Centre
“We were thrilled with the process and the output. The Yellow Yoyo team picked up our brand style very quickly – which was essential as this is the first piece of content our new starters will be receiving.
Was an absolute pleasure to work with them.” Sam Crocker Managing Director Conversion
“Bryan was working with the Argos Retail Group when we met, providing marketing consultancy into this first rate retailer. I had the pleasure of partnering with him to help develop future strategies for Argos reporting to the C-level. Bryan was an excellent partner and provided superb advice to his very demanding client. He provided outstanding challenge and creativity throughout and was passionate in his dedication to the future success of Argos. Although we might have been perceived as his competitor, Bryan welcomed our input and worked in a true partnership based on openness and trust. He helped us all succeed. I have no hesitation in recommending Bryan to you. His thoughtful insight, creative spirit and deep professionalism are exceptional. I would love to work with him again – he made delivering success fun and well as rewarding.” Paul Crook Vice President IBM
“Design and Branding agencies came and went quite frequently at Wickes until we experienced Yellow Yoyo. Not only did they ‘get’ the Wickes brand instantly, they substantiated all of their proposals with a clear, robust and often challenging logic that supported and added to the development of the brand for the future. A great team.” Andrew Perks Brand Design Controller Wickes
“Yellow Yoyo came highly recommended to us three years ago. At the time we were looking for an innovative, creative agency and they delivered something that was really different and ground breaking for us to launch our product. In addition to working on launch events, they’ve also completely re-designed and rebranded our B2B and consumer showrooms. They’ve also worked with us on production of our graphics and we work very closely with them when we attend major UK events and exhibitions.
What really excites me about working with Yellow Yoyo is the fact that they are not just looking at where our brand is now, but where we need to be in the future which helps us keep one step ahead of our competitors in our marketplace. For me that is world class.” Martin Arnold Marketing Communications Manager Sharp Electronics
“The reason we chose Yellow Yoyo was that we got on really well with Bryan and Amanda and we saw that they had the experience we were looking for. We’ve been working with them continuously with them since the Spring of 2009. It started with a catalogue, we then rebranded and re-skinned the website and we now work with them on a daily basis. All that we’ve done with Yellow Yoyo has meant that we’ve stayed at the forefront of our industry.” Philip Crawford Founder Mailsports
“We enjoy our working relationship with Yellow Yoyo – we have great respect for their experience, business acumen and creativity and know that they have the best interests of Mailsports at heart.
We trust them with our brand.” Philip & Lesley Crawford Owners Mailsports
“Virgin were absolutely blown away by the evening and the feedback we’ve had from press, industry people and trade journalists has been fantastic. Your management of the site set up, suppliers and throughout the whole process was absolutely top class and all we can really say is thanks again. We’re looking forward to the next time we can work together again – it was great.” Josh Morris Virgin Games Commercial Director
“I know we’d employed you to put on the event, but the superhuman efforts Yellow Yoyo put in were well beyond all expectations and without them I think the wheels might have fallen off!” Joe Legge Virgin Games Poker Product Manager
“Yellow Yoyo have delivered a partnership in supporting me and working through all the brand issues that I’ve been facing. One of the best aspects of working with Bryan and Amanda is that I know I can pick up the phone if I’ve got a question relating to brand, or communication of brand, or messages to clients, I know I’ll get an answer; we’re always having fun and a joke, its just a fantastic working relationship. I’ve had a taste of London quality, brand consultancy on my doorstep in Hertfordshire.” Elva Ainsworth Founder Talent Innovation
“Tempietto Architects needed a new website to replace its aging Flash site. I turned to Yellow Yoyo, who did a fantastic job of producing our printed brochure and organising an event to celebrate our 10 years in business in 2008.
They produced a design for our website that reflects perfectly the professional and creative attributes of our business and our brand. Yellow Yoyo has delivered a website that is easily navigable and functions well. I would not hesitate in recommending Yellow Yoyo for designing your company website and strengthening your brand.” Christopher Higenbottam RIBA Managing Director at Tempietto Architects
“All of us at Nelson Bostock want to say thank you so much for all the hard work and for creating an inspired launch event in such a tiny timeframe. Virgin were absolutely blown away by the evening and the feedback we’ve had from all who attended has been fantastic.” Alistair Laycock Account Manager Nelson Bostock Communications
“Before we met Yellow Yoyo we had a successful training business, with a distinct methodology of delivering our portfolio of 90 minute ‘bite-sized’ training sessions, however we felt that we needed more clarity to stand out in our extremely competitive marketplace. We asked Yellow Yoyo to help us refine and hone our overall offering and to create a far more memorable brand and approach to our training structure.
Yellow Yoyo’s Brand Clarity strategy sessions completely focused our thinking, helping us formalise a new approach and method of describing that approach to our clients. This led to a defined brief which clearly guided us through the design process.
We thoroughly enjoyed the approach taken and are delighted with the subsequent design of our brand, collateral and website. We consider our relationship with Yellow Yoyo to be essential with regard to maintaining our improved position in our sector.” Mark Rose Managing Director Creativedge Training
“Bryan enthusiastically contributed to the development of the whole customer experience proposition. He provided creative thinking, insightful knowledge on consumer behaviour and a clear understanding of the business case driving his work.” Lesley Woodcock Managing Director Daewoo Cars
“The Orange Prize for Fiction events designed by Yellow Yoyo have definitely been the best we have ever experienced from a design and management perspective. They make it pain free. You can’t say better than that!” Ingrid Haskal Production Manager Orangem
“I have known Bryan for over 20 years and worked with him on a number of projects in that time, I have always found him to be both very creative and practical with a strong commercial understanding, I would certainly recommend him.” Bill Jones Managing Director Quantum 4 Ltd
“You do not need to ask who the creative in the room is. He is the one challenging the thinking, seeing the future through the eyes of the customer and pushing thoughts out that would in time settle with people, although at first they feel awkward. I have worked with Bryan for longer than we care to remember on clients and projects we will never forget. If you get the opportunity to do the same, take it.” Simon Clark CEO CVL UK Ltd
“I would like to thank you for our truly remarkable brand identity and literature. You have given the Intelligent Group an amazing foundation to now build upon. I couldn’t be more pleased with its strong, unique and modern look, which fits totally with everything that I wanted.
I would also like to say a big thank you to Amanda. You have been truly remarkable and a pleasure to work with. Your vision and excellence in understanding the needs, values and services of my business have enabled Yellow Yoyo to over achieve on this project.” Darren Card Owner & MD, Intelligent Group
“Wow, Wow, Wow. Amanda has an incredible ability to read your thoughts, and these thoughts become incredible graphic designs that could give a brand an edge. Amanda also knew her client and happily took me through the ideas and the intent behind them. It’s been a privilege to have worked with her on this aspect.” Sharon Hartley Managing Director of Enapay
“Recommending Yellow Yoyo is incredibly easy. Amanda is one of the most creative people I have ever dealt with. I needed a logo for my new business and after a brief, relaxed conversation, Amanda came up with a logo and strap-line that was not only innovative but captured my profession, my ability and my personality. What’s more I am as proud of my logo today as I was when first created by Amanda. Thank you Yellow Yoyo!” Vicky Lawes Assistant Tutor at Cambridge Institute of Dog Behaviour & Training
“Yellow Yoyo have great style when working on brand strategy. They keep it very real, have great knowledge, and are able to draw out potential thoughts / ideas, that perhaps would otherwise have been dismissed, and these are the things that can give your brand an edge. They were great to work with, and I would highly recommend them.” Sharon Hartley Managing Director of Enapay
“I am so pleased that C&J Facilities Ltd were introduced to Yellow Yoyo, they do exactly what they say on the tin. Amanda Wright and Bryan Wright have energy and enthusiasm in everything they do, and most importantly a deep interest in their client and their needs.” Jane Carden-Maund Company Director at C&J Facilities Ltd
“From the moment my new branding was launched my business has picked up. Within the first week new clients were calling which was just an amazing response. It is so rewarding when people come up to me and say how great they think the branding is! Not only that, but working with Yellow Yoyo on getting to the right place with my branding was such a pleasure, and a real eye-opener in many respects! Thank you so much. I should have done it ages ago.” Liz Taylor About Face
“We want to thank you for helping us launch Whittington’s! It’s been an amazing year but without your input we would not have such a recognisable brand, which will get even more exposure since we won an award at the Reading Retail Awards 2013 last year and are nominated again for 2014.” Andy Craig Whittington’s Tea Barge
“I would like to say a big thank you to you both for Security Solutions UKs new brand. I listened to you for a couple of years talking about brand optimisation and brand awareness so decided to give it a go. I gave you my initial design idea and was at a loss on how to take it further. This is where Yellow Yoyo come into a league of their own. Initially when I discussed the design I was very clear that I wanted to stand out from our competitors and wanted the wow factor. You achieved this with an amazing end result.
The new logo is amazing and really does stand out. We have since been the most talked about Security company in the south east on Twitter, LinkedIn and Facebook and our clients absolutely love the new design. I’ve not been so excited for a very long time and was overjoyed with the end result on the vans, stationery and uniform. Yellow Yoyo has exceeded all my expectations. Companies around us are now looking at re-branding and I will have no hesitation in recommending Yellow Yoyo to my clients, friends and family.
I just want to say a BIG thank you for giving Security Solutions a new lease of life and making us stand out.” Brent Maritz Security Solutions UK
“Thank you very much for a superb livery design for The Little Dagnall Catering Company van. I wanted the design to reflect our identity and be a major advertising tool.
You certainly achieved both those goals and it really helped to work with you selecting and refining from your original ideas. The designs stand out and many have already commented on their effectiveness. Thank you very much for an excellent job, responsive service and I look forward to more artwork from Yellow Yoyo.” Pascale Searle The Little Dagnall Catering Company
“I would like to say a big thank you to Yellow Yoyo for giving my business the identity it needed to move onwards and upwards.
They took the time to listen to my story and my future aspirations, helping me to define who I am in business and portraying that in an excellent logo that shouts everything about Emma Hall Decoration.
When I saw my hand designed logo for the first time it brought tears to my eyes as I could not believe that they had managed to design something that was everything that I represent, in print form! Quite frankly, they hit the nail on the head!
Along with my new company name and logo, I also have beautifully designed leaflets and business cards (which everyone comments on). A tailor made website, uniforms and soon to be a company van to emblazon my new brand logo on with pride.
I am very grateful to Yellow Yoyo for showing me what I can achieve and giving me the confidence to follow my dreams.” Emma Hall Emma Hall Decoration
“Amanda is a joy to work with. She’s one of those lovely people who radiate sunshine and as if that wasn’t enough, she’s a brilliant designer – one of those rare folk who catches the ideas ball immediately and runs with it. Having worked with many graphic and web designers over the years, I can’t emphasise enough what a pleasure it is to find someone who instantly ‘gets’ things and who can then implement them in a 100% professional way.” Marilyn Messik Create Communications
“I hired Yellow Yoyo in 2011 to work on the launch of our new brand – WTD Brit Collection. They work at a formidable pace, have heaps of enthusiasm and are experts in their field. They took my brief and delivered over and above my expectations. I highly recommend the Yellow Yoyo team.” Hanne Grice Walk the Dog
“Amanda is passionate about her business and her enthusiasm is reflected in the endorsements she receives on an on-going basis. Amanda forms strong business relationships with experts who complement her own services and is able to take on a broad range of projects as a result. The work provided is professional, expert and high quality as demonstrated by her client portfolio. I would have no hesitation in recommending Amanda and her company and will continue to do so with confidence.” Amanda McDermott WIBN Associate & Group Manager for Herts, Bucks and Berks Women In Business Network
“Yellow Yoyo were a pleasure to deal with, their creative ideas and attention to detail were excellent. They have designed and delivered branding for two of my businesses over the last 7 years and both were dealt with in a professional but very personable manner. I would recommend anyone to discuss their requirements with YellowYoyo first.” Sam Kennell Managing Director Buds of May
“I have worked with Bryan for a number of years now and have found his attitude to his clients to be exemplary, his company will always go the extra mile to make sure what their clients get is right for them and their market” Chris Baranov Owner Rickaby & Co.
“Bryan was an inspiration to work for back at the birth of the web and kiosks for retail. While a bunch of us had some vision for the application of these new technologies, Bryan knew how to open the minds of the resistant and conservative retail establishment, and get their buy in to ambitious and exciting projects using them. My practise as a consultant enjoyed a formative period under the mentorship of Bryan and I will always be grateful for the time I spent working with him.” Steve Johnston Search Johnston Google Consultants
“I have engaged the services of Bryan Wright and his team at Yellow Yoyo for several projects from brand clarity workshops to design for online and print. Bryan is a true expert and creative in brand across the board and delivers to budget and on time with outstanding results. Consequently, I recommend Bryan and his great team to my clients who have been equally impressed with their service.” Hanne Grice Canine expert
“YellowYoyo did my branding and web site design for Reeley Landscapes. I am still as thrilled with it today as I was the day I first saw the finished article. I have recommended Yellow Yoyo numerous times to people wanting high quality bespoke branding and excellent client service.” Helen Reeley Owner Reeley Landscapes
“Yellow Yoyo are an innovative, imaginative design company who pay attention to detail and to the clients wishes. I strongly recommend them and apart from anything else they are great fun to work with.” Ingrid Haskal Pet Behavioural Counsellor at Pets with Problems
“The radical change within Argos would have taken much longer without the benefits gleaned from adopting the Asset Clarity process.”Paula Vennells Marketing Director Argos
“Immediate impact at all levels, challenging, forward thinking but with pragmatic, deliverable results and great fun to work with.” Steve Robson CIO Wesleyan Assurance Society
“When I want to think creative I think Bryan. One of those people you need on speed dial for when you need original input.” Bill James CEO BT Entertainment
“For brand and customer focussed offers that deliver, Bryan and his team are the best in the business.” Andy Morrey Founder JTM Partners (ex Head of Multichannel at Argos)
“Just a quick note to say thanks for all your hard work with the showroom design and build. It really looks outstanding. It is a place we can be truly proud to bring our customers to.” Martin Arnold Marketing Communications Manager Sharp Electronics
“The printing arrived this afternoon and it’s brilliant!
Thanks for doing a great piece of design work. I’d be proud to show this to anybody.” Graham Rowan Managing Director of Elite Investor Club